Our mission is to develop, produce and commercialize high quality content for global audiences, working across multiple formats and genres:  television and feature film, fiction and non-scripted, animation and live action.


We develop and seek out stories, talent and properties suitable to engage global audiences, especially, though not exclusively, stories with Asian elements, settings and themes.


Zainir Aminullah

Zainir Aminullah

Chief Executive Officer


Ideate Media is Zainir's brainchild. He envisaged a Malaysian player that would make an impact in the international arena. As CEO, it is his vision and energy that drives the company in its mission to bring Malaysian talent to the global stage.


Prior to starting Ideate Media, Zainir spent 17 years at Astro, Malaysia’s leading integrated media entertainment group. He managed the group’s pay TV business, overseeing various content activities including development, channel management, network operations, content commissioning, in-house production, sports, news and feature films. Zainir was credited for the success of Astro’s popular local channels and signature entertainment programmes, and was instrumental to the group’s growth in subscription numbers and audience base. He formed strategic partnerships and collaborated with global media organisations to start new businesses in the region, including with A+E, NDTV and Endemol.


Before joining Astro, Zainir spent 7 years at Shell Malaysia in various sales and marketing positions. Trained as an engineer, Zainir obtained his MBA from The University of Chicago Booth School Of Business.


Zainir hopes Ideate will be a game changer for the local industry and a hotbed for creativity. He’s also hoping Ideate provides him with a sizeable retirement plan after his numerous failed attempts to become the third guitarist for Van Halen.