ABOUT IDEATE MEDIA

Our mission is to develop, produce and commercialize high quality content for global audiences, working across multiple formats and genres:  television and feature film, fiction and non-scripted, animation and live action.

 

We develop and seek out stories, talent and properties suitable to engage global audiences, especially, though not exclusively, stories with Asian elements, settings and themes.

 

Management
Zainir Aminullah

Zainir Aminullah

CEO

 

Ideate Media is Zainir's brainchild. He envisaged a Malaysian player that would make an impact in the international arena. As CEO, it is his vision and energy that drives the company in its mission to bring Malaysian talent to the global stage.

 

Prior to starting Ideate Media, Zainir spent 17 years at Astro, Malaysia’s leading integrated media entertainment group. He managed the group’s pay TV business, overseeing various content activities including development, channel management, network operations, content commissioning, in-house production, sports, news and feature films. Zainir was credited for the success of Astro’s popular local channels and signature entertainment programmes, and was instrumental to the group’s growth in subscription numbers and audience base. He formed strategic partnerships and collaborated with global media organisations to start new businesses in the region, including with A+E, NDTV and Endemol.

 

Before joining Astro, Zainir spent 7 years at Shell Malaysia in various sales and marketing positions. Trained as an engineer, Zainir obtained his MBA from The University of Chicago Booth School Of Business.

 

Zainir hopes Ideate will be a game changer for the local industry and a hotbed for creativity. He’s also hoping Ideate provides him with a sizeable retirement plan after his numerous failed attempts to become the third guitarist for Van Halen.

Management
Arvind Ethan David

Arvind Ethan David

Executive Director, Ideate US

 

Arvind Ethan David is a member of Ideate’s founding management team and serves as Executive Director of Ideate’s US operations.

 

David currently serves as an Executive Producer of Ideate’s acclaimed BBC America / Netflix series Dirk Gently’s Holistic Detective Agency, created by Max Landis and starring Elijah Wood. The show, currently in production on its second season, has quickly become a cult favorite, described as “gorgeous, ambitious, pre-meditated chaos” (New York Observer) and “Sherlock for the stoner generation” (The Guardian).

 

The Dirk Gently series grew out of David’s longtime association with Douglas Adams, the late creator of both Dirk Gently and The Hitchhikers Guide to the Galaxy; David’s friendship with the science fiction author began when he was a student, adapting Dirk Gently for the Oxford stage. Twenty years later, David is delighted to be introducing the world’s weirdest detective to new audiences, and is working with the Douglas Adams Estate on a number of other projects from Adams’ catalogue.

 

David has produced six feature films, including the hit comedy The Infidel. When not overseeing Ideate’s slate of English language television and film development, David writes comic books (including the critically acclaimed Dirk Gently comic series from IDW publishing) and writes and produces musical theatre. 

Management
Steven Lim

Steven Lim

COMMERCIAL MANAGER / PRODUCER

 

Steven assumes the portfolio of Commercial Manager at Ideate, and Producer for the company’s animation & CGI productions.

 

Prior to joining Ideate, Steven was the Project Manager, then Executive Producer at Young Jump Animation, one of Malaysia’s top CGI studios. As Project Manager, he oversaw production on various projects, most notably Saladin: The Animated Series which was nominated for an International Emmy in 2011. In his expanded role as Executive Producer, Steven handled business development, marketing and client servicing, represented the studio at international markets and led all negotiations with external parties. He also ran the studio’s recruitment and outreach initiatives with local colleges and universities.

 

Steven has a Masters in Creative Writing from Cardiff University (UK), and Bachelor Degrees in Commerce and Engineering from Monash University, Australia.

 

He has been a broadcast journalist and TV producer, and written for magazines, videos and infomercials. He once took a gig writing jokes for late night television, and has been dependent on caffeine ever since. In another life, Steven worked as a transport planner at an engineering consultancy. He takes no responsibility for the traffic jams in Kuala Lumpur.

Management
Azira Zainal

Azira Zainal

HEAD OF LEGAL

 

Azira is responsible for the management of Ideate’s legal affairs. She has 8 years private practice experience in Malaysia and the UK, specialising in commercial, corporate and IP advisory and litigation work.

 

Azira qualified and practiced as an advocate and solicitor at Zaid Ibrahim & Co. (ZICO) from 2004-2009 and later 2013-2014. She represented clients from varied industries, including regulatory bodies, GLCs, statutory bodies, PLCs, banks, foreign investors, publishers, broadcasters, car manufacturers, and consumer goods. Azira has advised on a range of subject matters including civil procedure, infringement of copyright and trademarks, shareholders’ dispute, directors’ duties, breach of contract, liquidation / winding-up, and litigation due diligence. As part of the firm’s regional expansion, Azira was seconded to ZICO’s branch in Bangkok, Thailand as foreign counsel. 

 

In 2009, Azira left Malaysia to further her education at King’s College London, graduating with an LLM in IP Laws. Whilst in the UK, Azira gained valuable experience in international firms, including Gibson Dunn & Crutcher LLP and Taylor Wessing LLP, working on noteworthy commercial disputes (such as the Madoff “Ponzi” litigation, and the LIBOR fixing scandal).

 

After years in private practice, Azira is thrilled to be a part of Ideate’s mission to be a main player in global entertainment. A fan of sci-fi and fantasy, her superhero power is paralysis by over-analysis, which has helped her escape most major life decisions.