ABOUT IDEATE MEDIA

Our mission is to develop, produce and commercialize high quality content for global audiences, working across multiple formats and genres:  television and feature film, fiction and non-scripted, animation and live action.

 

We develop and seek out stories, talent and properties suitable to engage global audiences, especially, though not exclusively, stories with Asian elements, settings and themes.

 

Management
Zainir Aminullah

Zainir Aminullah

Chief Executive Officer

 

Ideate Media is Zainir's brainchild. He envisaged a Malaysian player that would make an impact in the international arena. As CEO, it is his vision and energy that drives the company in its mission to bring Malaysian talent to the global stage.

 

Prior to starting Ideate Media, Zainir spent 17 years at Astro, Malaysia’s leading integrated media entertainment group. He managed the group’s pay TV business, overseeing various content activities including development, channel management, network operations, content commissioning, in-house production, sports, news and feature films. Zainir was credited for the success of Astro’s popular local channels and signature entertainment programmes, and was instrumental to the group’s growth in subscription numbers and audience base. He formed strategic partnerships and collaborated with global media organisations to start new businesses in the region, including with A+E, NDTV and Endemol.

 

Before joining Astro, Zainir spent 7 years at Shell Malaysia in various sales and marketing positions. Trained as an engineer, Zainir obtained his MBA from The University of Chicago Booth School Of Business.

 

Zainir hopes Ideate will be a game changer for the local industry and a hotbed for creativity. He’s also hoping Ideate provides him with a sizeable retirement plan after his numerous failed attempts to become the third guitarist for Van Halen.

Management
Arvind Ethan David

Arvind Ethan David

Executive Director, Ideate US

 

Arvind Ethan David is a member of Ideate’s founding management team and serves as Executive Director of Ideate’s US operations.

 

David currently serves as an Executive Producer of Ideate’s acclaimed BBC America / Netflix series Dirk Gently’s Holistic Detective Agency, created by Max Landis and starring Elijah Wood. The show, currently in production on its second season, has quickly become a cult favorite, described as “gorgeous, ambitious, pre-meditated chaos” (New York Observer) and “Sherlock for the stoner generation” (The Guardian).

 

The Dirk Gently series grew out of David’s longtime association with Douglas Adams, the late creator of both Dirk Gently and The Hitchhikers Guide to the Galaxy; David’s friendship with the science fiction author began when he was a student, adapting Dirk Gently for the Oxford stage. Twenty years later, David is delighted to be introducing the world’s weirdest detective to new audiences, and is working with the Douglas Adams Estate on a number of other projects from Adams’ catalogue.

 

David has produced six feature films, including the hit comedy The Infidel. When not overseeing Ideate’s slate of English language television and film development, David writes comic books (including the critically acclaimed Dirk Gently comic series from IDW publishing) and writes and produces musical theatre. 

Management
Yasmin Yaacob

Yasmin Yaacob

Head of Development

 

Yasmin is responsible for the creative direction and management of Ideate’s local and regional slates, working closely with talent around the region. She most recently developed and co-wrote the screenplay for Ideate Media’s first feature film, Tombiruo, which is an adaptation of best-selling Malaysian author Ramlee Awang Murshid’s novel.

 

Yasmin has over 15 years of experience in Malaysia and Singapore’s film and TV industry as both writer and creative producer.  She has created, developed and written hundreds of hours of English and Malay scripts in multiple genres including drama, thriller, sitcom, dramedy and soap opera which were produced for Astro Malaysia, Media Prima Malaysia and Mediacorp Singapore. Yasmin and her works have been nominated for various best TV series, script and screenplay awards in both Malaysia and Singapore.

 

In a previous life, Yasmin worked in corporate affairs at integrated media platform Astro Malaysia and PETRONAS, Malaysia’s oil and gas corporation. She was also a columnist for leading Malaysian publications The Edge and The Sun.

 

Yasmin graduated with a law degree from the Victoria University of Wellington, New Zealand.

 

She is a long-suffering Arsenal fan and binges on cat videos to dull the pain.

 

Management
Imillya Roslan

Imillya Roslan

Executive Producer

 

Imillya joined Ideate Media to pursue her dream of producing Tombiruo: Penunggu Rimba, an adaptation from one of her favorite bestselling novels. She dedicated her heart and soul for the project, overseeing from pre-production all the way to the post-production stage to make sure the final product met the expectations and became one of the best local films in Malaysia.

 

Besides Tombiruo: Penunggu Rimba, she was also the Executive Producer of Mandatori, a crime thriller TV series for Astro First Exclusive and Astro On Demand channels which was well accepted among the audience as a fresh Malay TV series.

 

Before joining Ideate, Imillya spent 10 years at Astro Shaw, a subsidiary of Malaysia’s leading integrated media entertainment group. Over 10 years, her career grew in the film production business as she started from the bottom as a production assistant to a senior producer. Her involvement was up to 30 films produced under Tayangan Unggul and Astro Shaw brands. Her highlights include Penanggal (2012), Hantu Kak Limah Balik Rumah 2: Husin, Mon, dan Jin Pakai Toncit (2013), Polis Evo (2015) and Tombiruo: Penunggu Rimba (2017).

 

After receiving an Icon Award from her former university, Universiti Teknologi Mara (UiTM) in December 2017, Imillya is more enthusiastic to keep providing the audience with good contents. She wants to be known as a producer who has an eye for quality since she decided to discontinue her hobby in writing novel and lyrics.

 

Management
Chang Sze Wei

Chang Sze Wei

Financial Controller

 

Sze Wei joined the Ideate team in May 2017 as financial controller.  Leading the Finance team, she is responsible for the delivery of finance services such as accounting, treasury, reporting and budgeting, in accordance with legislative requirements and organisational policies and strategies.

 

Sze Wei has 9 years’ progressive experience as an External Auditor, with extensive overseas experiences, such as Australia, New Zealand and the UK.  Over the years in audit, she developed an interest in corporate finance and recovery, which lead her to join a corporate advisory firm for 6 years.

 

A Certified Practising Accountant, Sze Wei holds a bachelor's degree in accounting and finance from the University of Technology, Sydney, Australia.

 

She is a person who always struggles with figures and has a lot of spreadsheets on her computer.  However, she is always calm, composed and methodical due to her strong internal control.

 

Management
Shireen Mohammad

Shireen Mohammad

Head of Legal

 

Shireen is responsible for the management of Ideate’s legal affairs.

 

She has approximately 8 years’ private practice experience in Malaysia, specialising in commercial and corporate advisory work.

 

She was a qualified and practicing advocate and solicitor at Raja Darryl & Loh, before moving to Shahrizat Rashid & Lee.  She represented clients from various industries, including public listed companies, government-linked companies, statutory bodies, foreign companies and investors and consumer industries.

 

After years in private practice and approximately 2 years in an oil and gas company, Shireen is excited to be part of Ideate’s mission to be a major player in creative content.